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Creative Direction
Product Design
Packaging Design
BE@BRICK
Inspired by the documentary Bare Existence and its message "what affects us, affects them all", this BE@RBRICK design explores the idea of reflection. One side was rendered as a mirrored surface, a reminder that every action carries impact. Released on National Polar Bear Day, the collaboration with Canada Goose and Medicom aimed to pair meaning with beauty: an object that not only carries a message of shared responsibility, but also stands as a piece that can complement any space.
